The Design 4 Change project is a collaboration between third-year graphic design students and local non-profit organizations. The purpose is to provide students with an opportunity to develop and apply Fanshawe College’s Silex learning experiences and job skills for future experiential learning commitment.
18” W x 24” H (medium poster size)
Posters and flyers are very good means of publicity that can be promoted to a large number of people at a low cost.
In order to attract the attention of various marketing promotions and audiences, merch with a variety of options is very helpful. These can be graphic illustration t-shirts, stickers, water bottles, hats, and other items such as eco bags, key chains, and phone cases.
47.5” W x 68.5” H (standard size) Advertising on posters or in digital form on bus shelters or subways is suitable for attracting a large number of people.
8.5” W x 5.5” H (half seat size) Social media is a great way to reach a large audience for free. This can be a regular post, or a video, and link to it to engage your audience.
In order to attract the attention of various marketing promotions and audiences, merch with a variety of options is very helpful. These can be graphic illustration t-shirts, stickers, water bottles, hats, and other items such as eco bags, key chains, and phone cases.
Various and unique design elements with similar tones can be used, and these elements play a big role in building a brand image by maintaining unity.
These are the 3 logo designs of the 4 design changes.
FINAL LOGO
It is a logo combined with 'D' and 'C' shapes. It has a structural shape facing side by side as if buildings were being built. The hidden meaning of this is that it is connected to the projects that we build and develop together. It also features complementary colors, which enhance color contrast when placed next to each other. It expresses that different people can meet and achieve great change together.
Other Concept
These are branding delivery ideas that I proposed and designed based on the group logo of a Fanshawe graphic design 3rd-year student.
The branding proposal I give is a banner stand and a banner flag. The banner stand has excellent durability, and the banner flag has the advantage of being freely and flexibly installed.
The merch suggestions I give are eco bags, phone cases, badges, and key chains. Due to its low cost and convenience, it can attract and promote the purchase of the audience.
