The objective of this project is to design a custom craft beer label for a fictitious Ontario brewing company for the beer. Direct mail to create an overall brand image and promote sales is included. The first project is a package design for a microbrewery in Ontario. I gave each label a unique, easy-to-remember name, and created a design combining the moon to evoke. It is reminiscent of the name of the brand and is easily recognizable by the public.
The brand logo is exposed on the neck label, cap, and back design so that the public can recognize the brand naturally. In particular, by dividing the information into sections on the back of the label, it is easy for the public to understand the beer, and it is easy to stand out from the public because of its high saturation and visibility.
The second project is direct mail that an environmental campaign and donation advertisement hosted and sponsored by Full Moon Brewery.