I designed a new logo for Maple Leaf Foods, the top food processing company in Canada, and created a comprehensive logo process book that included a stationary set and brand guidelines.
For the logo, I created a symbol of autumn leaves, cut it into pieces, and added a wordmark to make it visually appealing. I also designed an italic calligraphy wordmark to give a flexible and soft feel.
The bright and bold red color, which is representative of Canada, not only represents maple but also emphasizes that Maple Leaf Foods is the leading food company in Canada.
I also designed invoices, quotes, and client agreements.
