The objective of this project is to effectively communicate and design a corporate identity package for an apparel company using the design process. I have developed various application mockups, stationaries, and logos.
This company is a valuable yoga apparel brand that leads people's healthy lifestyles. The brand name 'Yuj' is a Sanskrit word that is the origin of 'Yoga' and means 'to combine, to attach'. It also has the meaning of directing and focusing one's attention and using and applying it.
I developed two logos for YUJ.
Type A is that YUJs initials are included in one logo, and the shape of a happy and smiling mouth is expressed using a round shape.
Type B is that The Y of the YUJ is expressed in a flexible shape and symbolizes people and the flap of their wings of freedom.