The objective of this project is to effectively communicate and design a corporate identity package for an apparel company using the design process. I have developed various application mockups, stationaries, and logos.
This company is a valuable yoga apparel brand that leads people's healthy lifestyles. The brand name 'Yuj' is a Sanskrit word that is the origin of 'Yoga' and means 'to combine, to attach'. It also has the meaning of directing and focusing one's attention and using and applying it.
logo
I developed two logos for YUJ.
Type A is that YUJs initials are included in one logo, and the shape of a happy and smiling mouth is expressed using a round shape.
Type B is that The Y of the YUJ is expressed in a flexible shape and symbolizes people and the flap of their wings of freedom.
stationary mock-ups
Type A
Type B